Herbalife Nutrition Selects Salesforce to Transform its Distributor and Customer Experience
2017年8月1日 - 02:30AM
ビジネスワイヤ(英語)
Premier global nutrition company, Herbalife (NYSE: HLF), today
announced it has selected Salesforce, the global leader in Customer
Relationship Management (CRM), to enhance distributor effectiveness
and efficiency, and provide more personalized experiences for its
customers.
“Technology is evolving and we can now connect with people in a
far more personalized and relevant manner,” said Frank Lamberti,
executive vice president, Distributor and Customer Experience,
Herbalife Nutrition. “Salesforce will transform the way we do
business through digital technologies, rich CRM data and artificial
intelligence, allowing our independent distributors to connect with
their customers on their personal nutrition journeys with timely,
customized information that meet their individual nutrition
goals.”
Since Herbalife Nutrition now has access to rich customer data,
the Company sought an innovative technology platform to harness the
information and create a customized experience. The Salesforce
platform provides insight into their customer’s purchase patterns
and areas of interest allowing distributors to better tailor their
customer interactions. Additionally, the platform facilitates
broader social media connections to facilitate customer
outreach. With the Salesforce platform, Herbalife Nutrition
will drive customer loyalty along with lifetime value yielding
greater results for better health and wellness.
“Today’s consumer is in control. They demand relevant, timely
and personalized experiences. Nowhere is this more true than when
it comes to nutrition, health and wellness,” said Shelley Bransten,
SVP of retail at Salesforce. “With Salesforce, Herbalife Nutrition
is doing just that by harnessing data collected through a range of
customer touchpoints to provide 1-to-1 customer journeys.”
About Herbalife
Herbalife Nutrition is a global nutrition company whose purpose
is to make the world healthier and happier. We have been on a
mission for nutrition - changing people's lives with great
nutrition products & programs - since 1980. Together with our
Herbalife Nutrition independent distributors, we are committed to
providing solutions to the worldwide problems of poor nutrition and
obesity, an aging population, sky-rocketing public healthcare costs
and a rise in entrepreneurs of all ages. We offer
high-quality, science-backed products, most of which are produced
in Company-operated facilities, one-on-one coaching with an
Herbalife Nutrition independent distributor, and a supportive
community approach that inspires customers to embrace a healthier,
more active lifestyle.
Our targeted nutrition, weight-management, energy and fitness
and personal care products are available exclusively to and
through dedicated Herbalife Nutrition distributors in more than 90
countries.
Through our corporate social responsibility efforts, Herbalife
Nutrition supports the Herbalife Family Foundation (HFF)
and our Casa Herbalife programs to help bring good
nutrition to children in need. We are also proud to sponsor more
than 190 world-class athletes, teams and events around the globe,
including Cristiano Ronaldo, the LA Galaxy, and numerous
Olympic teams.
Herbalife Nutrition has over 8,000 employees worldwide, and is
traded on the New York Stock Exchange (NYSE: HLF) with
net sales of approximately $4.5 billion in 2016. To learn
more, visit Herbalife.com or IAmHerbalife.com. Financial
information is available on ir.herbalife.com.
Salesforce and others are trademarks of salesforce.com, inc.
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Herbalife NutritionJennifer
Butler213-745-0420jenb@herbalife.com
Herbalife (NYSE:HLF)
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