Shiseido Company, Limited (hereinafter “Shiseido”)(TOKYO:4911)
supports “teamLab: A Forest Where Gods Live Art Exhibition
presented by Shiseido”, hosted by Mifuneyama Rakuen and teamLab
Inc. (hereinafter “teamLab”). The exhibition was first held by
teamLab in 2015 based on the concept “Nature Becomes Art”; this
year marks the third edition, with Shiseido supporting the event
for the first time.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170728005181/en/
WASO Tea House (Photo: Business Wire)
The venue, Mifuneyama Rakuen (Takeo, Saga Prefecture, Japan) is
a 500,000 square meters park, home to flowers and trees of all
seasons, such as cherry blossoms and azaleas. It is towered over by
Mt. Mifune, which resembles a Chinese ship and is said to be the
place where the legendary Empress Jingu moored her ship on her way
home from the ancient kingdom of Silla.
This year, the venue hosts 14 exhibits: 13 artworks produced by
teamLab with the use of projection mapping and other technologies,
including light and sound. The 14th exhibit is a joint production
with WASO, the new brand SHISEIDO skincare line, to convey WASO’s
concept of “All things beautiful come from nature”.
360 Degrees Video “A Forest Where Gods Live Art
Exhibition”
Aim of CollaborationThe name
“Shiseido” comes from a passage in the Yi Jing, the Chinese classic
literature, which reads, “Praise the virtues of the Earth, which
nurtures new life and brings forth significant values.” Based on
the corporate mission to “inspire a life of beauty and culture”,
Shiseido has built a unique sense of beauty throughout its 145
years of history.
The spirit of new value creation, reflected in Shiseido’s
company name underlines its art and culture support activities. In
1919, the first Shiseido president, Shinzo Fukuhara founded the
Shiseido Gallery (Ginza, Tokyo) in order to support young
up-and-coming artists, and in 1978, Shiseido Art House (Kakegawa,
Shizuoka) was opened. Both spaces host exhibitions of various
artworks and disseminate information on art and culture, offering
beauty that anticipates the change of times.
The present collaboration fuses Shiseido’s tradition of placing
value on beauty, and teamLab’s revolutionary and buzz-generating
digital art, taken to a new level by technology. Through this
project, the companies aim to offer new value that will surprise
and excite audiences worldwide.
Event
Outline
Title: “teamLab: A Forest Where Gods Live Art Exhibition
presented by Shiseido” Venue: Mifuneyama Rakuen (Takeo, Saga
Prefecture, Japan) Term: July 14th - October 9th, 2017 Hours: July
14th - August 14th 20:00 - 22:30 (last admission: 22:00) August
15th - October 9th 19:30 - 22:30 (last admission: 22:00) Admission
fee: Adults: 1600 yen; high school & junior high school
students: 1200 yen; elementary school students: 800 yen; babies and
children under school age: free
Collaborative ExhibitTitle: WASO
Tea House – “Flowers Bloom in an Infinite Universe, inside a
Teacup”The exhibit occupies a special tea house located in the
park. The visitors can enjoy an original tea based on five
ingredients (carrot, loquat leaf, tofu, white jelly mushroom, and
honey) that are featured in the new skincare line WASO by brand
SHISEIDO. The experience fuses the concept of WASO, “All things
beautiful come from nature”, with that of the exhibition, “Nature
Becomes Art”. Through the act of drinking tea, one can appreciate
the original taste of the ingredients, but at the WASO tea house,
the experience becomes art, allowing the visitors to explore the
world of WASO through the five senses.
WASO Tea House Video
WASOWASO is a new skincare line by
brand SHISEIDO, which operates in 88 countries and regions
worldwide. The new products will be released in July 2017,
targeting Millennials in the USA and some Asian countries with the
concept of “Feel beautiful in your own skin with skincare that
makes the most of the ingredients”. WASO is based on the philosophy
of Washoku, the tradition of Japanese food, which respects the
uniqueness and natural flavor of each ingredient. WASO restores the
ideal moisture balance in the skin and focuses on skincare concerns
like dryness, oiliness, and visible pores. The line is step-free,
so the products can be combined to one’s taste in order to bring
out their unique natural beauty.
WASO Global Launch Film
Mifuneyama RakuenMt. Mifune,
literally “her majesty’s ship”, derives its name from the legend
that Empress Jingu moored her ship here on her return from the
ancient kingdom of Silla. It is 210 meters high and is the symbol
of Takeo City, Saga Prefecture, Japan. Mt. Mifune appeared in
school hymns since ancient times, and is a fond memory for many who
were born or raised in Takeo. The magnificent mountain, towering
serenely over the city, has a personality of its own. Against the
backdrop of this Mt. Mifune lies Mifuneyama Rakuen, its abundant
natural colors changing with every season. The Park was designated
as a National Place of Scenic Beauty, the first of the kind in Saga
Prefecture, in 2010.
teamLab
Company name: teamLab Inc. Representative Director:
Toshiyuki Inoko Address: Tosetsu Hongo Bldg. 5F, 1-11-6 Hongo,
Bunkyo-ku, Tokyo, Japan Established: March 2001 Business
activities: A collective, interdisciplinary creative group that
brings together professionals from various fields of practice in
the digital society: programmers, engineers, CG animators, artists,
mathematicians, architects, web and print graphic designers and
editors. Referring to themselves as "ultratechnologists," the group
aims to go beyond the boundaries between art, science, technology
and creativity, through co-creative activities. HP:
http://teamlab.art/jp/
Exhibition details:
https://www.teamlab.art/e/mifuneyama2017/
YouTube:
https://youtu.be/GdnDAP89LQY
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170728005181/en/
Shiseido Company, LimitedTatsuyoshi Endo,
+81-70-3852-2708Corporate Communications
Divisiontatsuyoshi.endo@to.shiseido.co.jp