DUBAI, United Arab Emirates and
SAN FRANCISCO, June 22, 2017 /PRNewswire/ -- Twitter and
Sela Sport today announced they will partner to live stream matches
during the 2017 Arab Championship, the Arab world's inter-club
football tournament, to a global audience. This marks the first
live streaming deal for football on Twitter with a partner in the
Middle East and North Africa (MENA) region.
Twitter will live stream all of the matches in the 2017 Arab
Championship, in their entirety, free of charge, available
worldwide to Twitter's logged-in and logged-out audience on Twitter
and connected devices. The matches streamed by Sela Sport on
Twitter will be broadcasted in Arabic and also include analysis,
highlights, interviews with players and behind the scenes coverage.
The matches will be available globally on @UAFAAC, AC.twitter.com
and the Twitter App on connected devices.
"Football fans both globally and in the region turn to Twitter
not only to follow their favorite teams and players, but to discuss
what's happening in football in real time," said Kinda Ibrahim,
Director of Media Partnerships, MENA at Twitter. "This represents
the first sports live stream on Twitter with a partner in the MENA
region. Pairing Sela Sport's live stream of the Arab Championship
with the conversation on Twitter will create a unique experience
for football fans around the world all on the same platform."
"The proposition of live streaming the Arab Championship on
Twitter will give fans the opportunity of watching football by
leading teams across the region, on any screen at their disposal,
and free of charge. We will also be distributing exclusive
complimentary content that will bring fans closer to the action and
dramatically enhance their experience," said Ibrahim Mohtaseb, Chief Business Development
Officer at Sela Sport. "This is a start of a long term
relationship, where we will work together to introduce never before
seen consumption experiences while dramatically increasing the
exposure value for sponsors."
As part of the deal, the @UAFAAC Twitter account will also Tweet
exclusive behind the scenes live videos, some of which will be
broadcast in 360 degrees, as well as sum up key events through
Twitter Moments, which are a collection of curated Tweets.
The live streams will also include opportunities for
advertisers, including packages with television style pre-roll and
mid-roll spots, combined with original and live clips produced by
Sela Sport, available for sponsorship and promotion on Twitter.
The tournament will start on July 21,
2017 and the Final will take place on August 5, 2017. For more information on the match
schedule, follow @UAFAAC.
About Twitter
Twitter, Inc. (NYSE: TWTR) is what's
happening in the world and what people are talking about, all
around the world. On Twitter, live comes to life as conversations
unfold, showing you all sides of the story. From breaking news and
entertainment to sports, politics and everyday interests, when
things happen in the world, they happen first on Twitter. Twitter
is available in more than 40 languages around the world. The
service can be accessed at twitter.com, on a variety of mobile
devices and via SMS. For more information, visit about.twitter.com
or follow @twitter. For information on how to download the Twitter
and Periscope apps, visit twitter.com/download and
periscope.tv.
About Sela Sport
Sela Sport is the leading sports
marketing company in the MENA region. A pioneer in the Sports
Industry field with proven unprecedented achievements. Its
expertise and line of business include naming and commercial
rights, sponsorships agreements, sports events management, players'
endorsements, brand activation, sporting goods, stadium ticketing,
TV sports rights, and acquisition of sports clubs and related
businesses. Sela Sport manages the commercial rights of the Saudi
Arabian Football Federation, the Saudi Professional League and the
Union of Arab Football Associations (UAFA), among others,
additionally Sela Sport owns the commercial rights of Al-Ahli FC in
Egypt and Al-Hilal FC and Ittihad
FC in Saudi Arabia, among other
clubs.
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SOURCE Twitter, Inc.