LOS ANGELES, April 6, 2017 /PRNewswire/ -- IGN
Entertainment, the world's #1 media company for video game and
entertainment enthusiasts, announced today its partnership with
Twitter as their official livestream broadcast partner for the 2017
Electronic Entertainment Expo in Los
Angeles, California.
Commonly referred to as E3, the week-long programs will air
June 10th –
15th, live from the E3 Expo located within the
Los Angeles Convention Center,
IGN's Los Angeles studio space,
and LA Live. Gaming and entertainment fans will receive over 30
hours of live coverage and IGN's livestream will be available
worldwide to Twitter's logged-in and logged-out audience on Twitter
and connected devices.
IGN coverage at E3 2017 will be hosted and produced by IGN. The
live shows will feature all major press briefings from Sony,
Microsoft, EA, Ubisoft and more, including live pre- and post show
commentary from IGN hosts and special guests. Coverage will also
include exclusive hands on demos, new gameplay, live interviews
from the industry's biggest game creators and producers, the very
best of gaming cosplay, and eSports news and competitions.
Fans will also receive live all-access reports direct from the
show floor, where this year, the ESA has re-opened the expo to the
public, offering 15,000 tickets to non-industry professionals. IGN
Live from E3 will integrate live Twitter conversations utilizing
Twitter polls and questions from the Twitter audience, providing
the opportunity to connect and participate within E3 from anywhere
in the world.
"Our gaming audience turns to Twitter every year to discuss
what's happening at E3," said Anthony
Noto, COO at Twitter. "We are excited to partner with IGN,
an industry leader in gaming coverage, on these unique broadcasts
that will bring live video and the related conversation all to
Twitter."
"E3 is hands-down the biggest week of the year for video games,"
said Wade Beckett, CPO and SVP of
Video at IGN Entertainment. "With jaw-dropping announcements and
new game reveals, Twitter is the perfect livestream partner and
platform given our global audience and their passion to be part of
the conversation. Gamers around the world are going to be the real
winners thanks to our partnership."
The stream will be available globally at E3.twitter.com and on
@IGN.
IGN Live from E3 will also include opportunities for advertisers,
including packages with television style mid-roll spots, combined
with original clips produced by IGN, available for sponsorship and
promotion on Twitter.
About IGN Entertainment
IGN Entertainment is the
leading Internet media company focused on the video game and
entertainment enthusiast markets. IGN reaches more than 137 million
monthly users and is followed by more than 10 million subscribers
on YouTube and 22 million users on social platforms. IGN also
publishes daily content on Snapchat Discover.
Established in 1996, IGN is operated by digital media company
Ziff Davis, LLC, a subsidiary of j2
Global, Inc. (NASDAQ: JCOM), IGN is headquartered in San Francisco, with offices in Los Angeles, New
York, Sydney and
London. IGN content is localized
in 25 languages and 114 countries and hosted on websites and native
applications on mobile, connected TV, and Xbox and PlayStation
platforms. For more information, visit www.IGN.com and follow @IGN
on Twitter, Facebook, and YouTube.
About Twitter
Twitter, Inc. (NYSE: TWTR) is what's
happening and what people are talking about, all around the world.
From breaking news and entertainment to sports and politics, from
big events to everyday interests. If it's happening anywhere, it's
happening first on Twitter. Twitter is where the full story unfolds
with all the live commentary and where live events come to life
unlike anywhere else. Twitter is available in more than 40
languages around the world. The service can be accessed at
twitter.com, on a variety of mobile devices and via SMS. For more
information, visit about.twitter.com or follow @twitter. For
information on how to download the Twitter and Periscope apps,
visit twitter.com/download and periscope.tv.
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SOURCE IGN Entertainment, Inc.