NEW YORK, March 16, 2017 /PRNewswire/ -- Twitter, the best
place to see what's happening in the world, announces its
participation in the Digital Content Newfronts, with its
presentation taking place on May 1,
2017 in New York City. For
the first time, Twitter will showcase new original content
offerings and live programming to brands and agencies entering the
2017 upfront season.
"We have made major investments in video over the past few
years, and being able to present the breadth, depth and quality of
that content at the Newfronts is the ultimate culmination of those
efforts," said Matthew Derella, VP
of Global Revenue & Operations at Twitter. "In 2017 and beyond,
we are investing further in the video viewing experience, content
development and collaborations, and video solutions for advertisers
and we are excited to tell that story to the industry."
Video consumption on Twitter continues to steadily increase and
is the platform's largest revenue generating ad format. In less
than a year, Twitter has innovated with top premium publishers and
digital creators to produce and scale diverse content across top
verticals including entertainment, news and sports. This includes
NFL #TNF games and eSports, comprehensive live news and political
coverage of the 2016 presidential race with partners including
Bloomberg, BuzzFeed News and PBS NewsHour, and live entertainment
initiatives such as the Golden Globes red carpet and Rogue One:
A Star Wars Story Q&As with the cast.
In the fourth quarter of 2016, more than 600 hours of live
premium video was streamed on Twitter from content partners across
roughly 400 events, attracting 31 million unique viewers. This
averaged approximately 50 hours of live programming per week, half
of which was regularly scheduled programming. Live premium content
partners saw a global impact, with approximately 33% of unique
viewers outside the US, and reached younger audiences, with
approximately 50% of viewers under the age of 25.
About Twitter, Inc.
Twitter, Inc. (NYSE: TWTR) is
what's happening in the world right now. From breaking news and
entertainment to sports and politics, from big events to everyday
interests. If it's happening anywhere, it's happening first on
Twitter. Twitter is where the full story unfolds with all the live
commentary and where live events come to life unlike anywhere else.
Twitter is available in more than 40 languages around the world.
The service can be accessed at Twitter.com, on a variety of mobile
devices and via SMS. For more information, visit about.twitter.com
or follow @twitter.
About the Digital Content NewFronts
The Digital
Content NewFronts is an annual series of events founded by AOL,
DigitasLBi, Google/YouTube, Hulu, Microsoft, and Yahoo in 2012. It
is committed to the creation of valuable partnerships between
brands and native digital content. Our mission is to shape the
NewFronts into a new and practical marketplace for connecting the
wealth of digital content and content creators to brands and their
media and marketing agencies.
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SOURCE Twitter, Inc.