SUMOTEXT Publishes Top 10 Attributes of a Successful SMS Marketing Campaign
2011年5月18日 - 2:39AM
Marketwired
SUMOTEXT Corporation (OTCBB: SMXI) (www.sumotext.com), a leading
SMS Gateway and short code application provider for SMS Marketing
and SMS Giving, announced the inclusion of its article in Mobile
Marketer's (www.mobilemarketer.com) annual Classic Guide to Mobile
Creative. SUMOTEXT President Timothy Miller highlights the role of
SMS when used to enhance email marketing, mobile apps, social
media, and customer self-service initiatives.
The Roll of Mobile The ability to reach
the right person, at the right time, with the right message, has
been the goal of every marketer. However, traditional strategies
designed to leverage traditional Customer Relationship Management
(CRM) databases are becoming less effective. Consumers moving,
changing their email address, and dropping their home phone lines
have all been natural disruptive forces. But changes in consumer
behavior and the proliferation of social media has further
complicated the databases and the strategy. As traditional mass
marketing channels continue to give ground to targeted, interactive
channels, the mobile phone has become the only common lynchpin
capable of tethering multimedia, social networking, and
commerce.
SMS Popularity Revisited The growth and
popularity of SMS can be partly explained by the immediate,
concise, and unobtrusive nature of a 160-character text message.
But its rise to prominence is equally explained by its ubiquity --
i.e. SMS is on every mobile phone and most Americans carry their
mobile phones at all times. For marketers and organizational
leaders, these characteristics make SMS the ideal connective tissue
to link and enhance other channels.
SMS as the Enhancement Channel At
SUMOTEXT, we refer to SMS as the enhancement channel. In other
words, we like to think that no matter the strategy du jour, SMS
can likely enhance it. If you're into email marketing, then offline
media can ask your customers to text their email address to your
short code. If you're into social media, then SMS can link
prospective fans to your page at the latest social destination. If
you're into mobile applications, then a text message can provide a
1-click link to install the application on your mobile device. In
summary, SMS is really good at increasing response rates,
collecting data, and providing fun, self-service utilities to
mobile audiences.
That being said, we constantly remind ourselves and our clients
to ask the question, "What are we really trying to accomplish? What
is the real end goal?" Only then can we honestly evaluate whether
SMS can or should be used to enhance the objective. Sadly, most
marketing objectives tend to be short term, cyclical, and
campaign-driven -- when they should be long term, strategic, and
tied to a core business unit's profit and loss (P&L). After
all, SMS is simply a mobile transaction protocol -- i.e. a method
to conduct a transaction on a mobile device. Until organizations
embrace that definition and create loftier ambitions tied to
revenue or cost-savings, SMS will remain relegated to the trivial
contests, sweepstakes, and treasure hunts born by agencies and
their interactive marketing departments.
The good news is that sometimes the simplest SMS transactions
can make a huge impact on an organization's bottom line. Beyond
coupons, SMS can accomplish time-sensitive mobile payment
reminders, password resets, subscription renewals, receipts and
confirmations, upgrade offers, and links to persuasive,
conversion-oriented multimedia. These are all common, first-step
offerings that can dramatically increase revenues and reduce costs
-- not to mention collect opt-ins and customer profiles for future
communications.
The full article and list of the Top 10 Attributes of a
Successful SMS Campaign is available by download: Mobile Marketer's
Classic Guide to Mobile Creative.
About SUMOTEXT
SUMOTEXT is a short code application provider and one of eight
companies certified by the Mobile Giving Foundation to provide SMS
Giving. Our diverse roster of over 500 marketers, brands, and
agencies leverage our SMS Gateway and campaign management tools to
activate their offline media, spark mobile conversations, and
collect data for CRM profiles by engaging their most valued
customers and constituents on their mobile device via text
messaging. Our self-service SMS Marketing platform fully controls
keywords on short codes and is used to configure highly interactive
campaigns and message flows. Our powerful keyword and group
management controls streamline communications to increase
attendance and participation while keeping dispersed groups of
employees, stakeholders, and volunteers organized, informed, and
motivated.
For more information, visit: http://www.sumotext.com
Contact: Taylor Hubbard Director of Marketing SUMOTEXT
Corporation 1-800-480-1248