DOW JONES NEWSWIRES
Yahoo Inc. (YHOO) and Zillow.com agreed to partner on an
Internet real-estate advertising network, expanding the
relationship between the operators of the second and third
most-trafficked home-sale websites.
Financial terms weren't disclosed regarding the partnership,
which will integrate Zillow's for-sale listings into the Yahoo Real
Estate website set to go into effect later this year. Zillow and
Yahoo, however, plan to immediately begin coordinating ad sales
efforts.
Yahoo is in the midst of an effort to turn around the Internet
giant that has been eclipsed by Google Inc. (GOOG) and left
battered by Microsoft Corp.'s (MSFT) failed takeover attempt. Yahoo
and Microsoft are themselves involved in an Internet-search
partnership.
Zillow Chief Operating Officer Spencer Rascoff said his
company's deal with Yahoo "creates the opportunity for agents and
brokers to reach one of the largest audiences of homebuyers online
when they list a home or purchase an ad."
The companies' relationship began in 2006, when Yahoo Real
Estate incorporated Zillow's home-valuation estimates into its
site. Zillow's website is among one of the most-visited U.S.
real-estate sites, tallying more than 10 million unique visitors a
month.
Yahoo shares closed Thursday at $14.60 and were inactive
premarket. The stock is down 13% this year.
-By Tess Stynes, Dow Jones Newswires; 212-416-2481;
Tess.Stynes@dowjones.com