Choice awards first contract to
conversion hotel that offers premium value to younger
travelers
NORTH
BETHESDA, Md., May 2, 2024
/PRNewswire/ -- During its 68th Annual Convention in
Las Vegas, Nevada, Choice Hotels
International, Inc. (NYSE: CHH), one of the world's largest lodging
franchisors, announced the relaunch of Park Inn by Radisson. As
part of the strategy with Choice's acquisition of Radisson Hotels
Americas in 2022, Park Inn by Radisson is being strategically
repositioned into the premium value conversion space. Park Inn by
Radisson will deliver on an unmet need tailored to the growing
demographic of younger, value-conscious travelers.
"The relaunch of Park Inn by Radisson into the premium value
conversion space underscores our commitment to delivering an
unparalleled guest experience, inspired by the simplicity and
vibrant energy of parks," said Cathy
Hartman, vice president, brand strategy, Choice Hotels. "The
brand has been built around a promise to brighten up every stay
with a refreshing blend of color, connectivity, and
convenience."
Park Inn by Radisson will cater to a new generation of
experience-centered travelers in a way that's affordable for guests
and simple for owners to deliver. Park Inn by Radisson will offer
guests the 'brighter basics' through:
- Bright welcome with pops of color and friendly
service
- Clean, crisp white bedding and 100% smoke-free
hotels
- Connected with fast Wi-Fi and plenty of places to charge
devices
- Convenient grab & go breakfast items with fresh hot
coffee to start the day
"Park Inn by Radisson presents an exciting opportunity for our
current and future hotel owners to tap into Choice's best-in-class
conversion capabilities, proprietary tools, and dedicated support
needed to thrive in this competitive landscape," said Tom Nee, senior vice president, foundation
development, Choice Hotels. "We have already awarded our first
contract for the relaunched brand in San
Antonio, Texas, and interest in joining the brand is very
high. We believe there is meaningful runway for this brand, with
the potential to expand domestically in the next several
years."
With Radisson Hotels Americas now part of the Choice Hotels
family of brands, the company offers best-in-class franchisee
support and full access to Choice's powerful global reservation
channels, leading to improved digital traffic, bookings, and
lowered OTA fees.
Similar to Park Inn by Radisson's four open domestic properties,
the relaunched brand will continue to participate in Choice
Privileges, the award-winning rewards program where members earn
points on eligible charges during their stay which can be redeemed
for reward nights at more than 7,000 Choice-branded hotels. Members
can also earn points through two co-brand credit cards – the Choice
Privileges Select Mastercard and Choice Privileges Mastercard. Both
offer cardholders more ways to accelerate the amount of Choice
Privileges points they earn while staying at participating Choice
Hotels and on everyday spending including for gas, groceries and
home goods.
For more information about Park Inn by Radisson, as well as
Choice Hotels development opportunities, visit
www.choicehotelsdevelopment.com/park-inn/.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world. The challenger in upscale and a
leader in midscale and extended stay, Choice® has over 7,500
hotels, representing more than 630,000 rooms, in 46 countries and
territories. A diverse portfolio of 22 brands that range from
full-service upper upscale properties to midscale, extended stay
and economy enables Choice® to meet travelers' needs in
more places and for more occasions while driving more value for
franchise owners and shareholders. The award-winning Choice
Privileges® rewards program and co-brand credit card
options provide members with a fast and easy way to earn reward
nights and personalized perks. For more information, visit
www.choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights
Reserved
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SOURCE Choice Hotels International, Inc.