SINGING MACHINE ANNOUNCES NEW CARE-EOKE™ INITIATIVE AND SOCIAL GOOD MISSION ON NATIONAL SING-OUT DAY
2023年5月25日 - 9:00PM
The Singing Machine Company, Inc. (“Singing Machine” or the
“Company”) (NASDAQ: MICS), the North American leader in consumer
karaoke products, today announced the Company’s new CARE-eokeTM by
Singing Machine initiative, and a strategic focus on social impact
for children and adults of all ages who would benefit from singing.
Singing Machine intends to form a series of collaborative
partnerships, to help amplify the diverse emotional and physical
health and wellness benefits of karaoke, beginning with formalizing
its CARE-eoke by Singing Machine initiative.
Many health sources are reporting that singing
has countless health advantages and is not just a fun pastime.
According to a breakthrough study from the University of Geneva
(UNIGE), practicing and listening to music can help slow down
cognitive decline and brain aging by stimulating the production of
gray matter in healthy seniors. Dr. Michael Roizen in his book “The
Great Age Reboot”, states, “Social activities, music and singing
can reduce stress and literally add years to your life.” Another
bestselling author and BBC Host, Dr. Michael Mosley, recommends in
his book “Just One Thing,” to [take] up singing in the bathroom or
anywhere else, because research shows it’s a great way to boost
mood, reduce anxiety and even relieve chronic pain. And most
importantly, it’s fun!“
Singing Machine’s intention is to create a
social impact through karaoke, and has engaged longtime
changemaker, Genna Rosenberg from GennComm, as the Company’s social
impact champion. Rosenberg is formalizing the new CARE-eoke by
Singing Machine social entrepreneurship efforts, which include
working to align a series of best-in-class strategic partnerships,
creating experiences and social impact storytelling to diverse
audiences and stakeholders.
“For over four decades Singing Machine has been
bringing joy through music to millions of families around the
world. But, recent scientific evidence suggests that karaoke is
more than just joyful experiences; it also has strong links to
health and mental wellbeing,” said Gary Atkinson, CEO of Singing
Machine. “We plan to align with like-minded partners who can help
us reach different populations that would benefit from karaoke.
“We started during Autism Awareness Month with
the announcement of a new licensing initiative with Sesame
Workshop, and programming with the Center for Learning Unlimited,
two groups creating community, acceptance, and normalizing
neurodiversity. We intend to do more in this space, and with other
populations.”
“Singing Machine is the most incredible company
and it’s an honor to help truly change people’s lives and
execute-on their vision with CARE-eoke by Singing Machine,” said
Genna Rosenberg, CEO of GennComm. “We are on a mission to impact
diverse groups of people who we believe will benefit greatly from
karaoke in a myriad of ways.
“It was palpable to see the effect of karaoke in
action at a Center for Learning Unlimited (CLU) event in Southern
California. There was joyful and robust creative expression from
trainees on the spectrum, some of whom are even largely non-verbal,
who shined brightly as they karaoked their hearts out with their
new Singing Machine products.
“We plan to work on issues ranging from how
karaoke can help the mental health crisis in the workplace, sick
children, aging seniors, Alzheimer’s patients, and also addressing
the mental health and isolation felt by communities nationwide
coming out of the pandemic.”
About Singing Machine
Singing Machine is the leading provider of
karaoke products to consumers across the world. The Company offers
the industry's widest line of at-home and in-car karaoke
entertainment products, which allow consumers to find a machine
that suits their needs and skill level. The Company’s products are
sold in over 25,000 locations worldwide, including at well-known
retailers such as Amazon, Costco, Sam’s Club, Target, and Walmart.
As the most recognized brand in karaoke, Singing Machine products
incorporate the latest technology and provide access to over
100,000 songs for streaming through its mobile app and select
WiFi-capable products. To learn more, go to
www.singingmachine.com.
Investor Relations
Contact: |
PR Contact for Singing
Machine |
investors@singingmachine.com |
Genna Rosenberg:
genna@genncomm.com |
www.singingmachine.com |
|
www.singingmachine.com/investors |
|
Forward-Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Words such as "may", "could", "expects", "projects,"
"intends", "plans", "believes", "predicts", "anticipates", "hopes",
"estimates" and variations of such words and similar expressions
are intended to identify forward-looking statements. These
statements involve known and unknown risks and are based upon
several assumptions and estimates, which are inherently subject to
significant uncertainties and contingencies, many of which are
beyond the Company's control. Actual results may differ materially
from those expressed or implied by such forward-looking statements.
Factors that could cause actual results to differ materially
include, but are not limited to, the risk factors described in the
Company's filings with the Securities and Exchange Commission. The
forward-looking statements are applicable only as of the date on
which they are made, and the Company does not assume any obligation
to update any forward-looking statements.
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